Delta Air Lines has been named the Official Airline Partner of Sphere Entertainment Co., establishing a multi-year collaboration that includes the opening of a branded hospitality space within the Las Vegas entertainment venue. The partnership brings Delta’s SKY360° Club concept to Sphere as the venue’s first branded hospitality area, located on the event level. The announcement was made on January 5th, 2026.
Under the agreement, Delta branding will be integrated throughout Sphere, including on signage and digital displays, and Delta SkyMiles members will have access to select event related experiences and packages tied to the hospitality space. Sphere’s exterior LED display will also feature Delta content during select events.
Commenting on the partnership, Alicia Tillman, Chief Marketing Officer at Delta Air Lines, said, “At Delta, our mission is to make every journey matter, and that extends beyond the flight. Just as we connect people to the places and experiences that matter most, this partnership allows us to bring the same spirit of connection and innovation to one of the most iconic venues in the world.”
Above: a photo of Delta Air Lines featured on a digital display outside the Sphere as the Official Airline of Sphere in Las Vegas, Nevada. Photo taken by David Aughinbaugh II for FlyRadius on January 6th, 2026 before the Lenovo Tech World Keynote at CES 2026.
Sphere executive leadership also addressed the collaboration’s significance for the venue. Marcus Ellington, Executive Vice President of Ad Sales and Sponsorships at Sphere, said, “Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences. We are proud to welcome Delta as our partner on two firsts for Sphere — our first official airline and our first branded hospitality space — and we look forward to building on this collaboration.”
Sphere, located near the Las Vegas Strip, opened in 2023 and is designed for immersive live entertainment using its expansive interior and exterior LED surfaces. The venue hosts a range of performances and events that leverage high resolution visuals and audio systems. Sphere has positioned the venue as a platform for partnerships that combine live entertainment, technology, and brand driven guest experiences.
The partnership builds on Delta’s prior engagement with Sphere, including a keynote delivered by Delta Chief Executive Officer Ed Bastian at the venue during CES 2025, where the airline outlined technology and customer experience initiatives.
